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Taking a Comprehensive View of Networking

March 21st, 2011

Networking has changed tremendously in recent years. That is, of course, a great thing for all mompreneurs and work at home moms. Thanks to that little thing called the Internet, it has never been so easy to network and, in the process, promote yourself and your ideas. The digital revolution and the Internet Era have both certainly changed the networking landscape considerably, and they have done so in a remarkably short space of time. In this article, we will take a brief look at different ways you can network.

Don’t Forget the Basics

With all the attention that social networking gets these days, it would be easy to forget all about the good old-fashioned “face-to-face” form of networking. But no doubt this way of networking is still alive and well. Given face-to-face networking can be a little bit more complicated for mompreneurs, but it is not impossible. Networking is about taking full advantage of opportunities when they arise. Now this doesn’t mean that you need to become hyper-aggressive when you have a networking opportunity physically in front of you, but it does mean that you need to be prepared.

In general, entrepreneurs should always be ready to recruit a little new business. Work at home moms and mompreneurs may just need to be a little more mentally aware and present when those face-to-face networking opportunities do occur. Part of making those opportunities occur, of course, means placing yourself in such situations in the first place, so get out there!

Go Digital, But Be Selective

There are lots of ways that you can network online, but part of the trick of successful online networking is not spreading yourself too thin. With this factor in mind, it is important that you don’t try and maintain a “full” presence on every single networking site that is available. Remember your time is precious and, as a result, you will need to selectively pick and choose the online networking options that you think best fit you, your business, your style and your endeavors. You may find, for example, that for your given business, LinkedIn is far better than Facebook or vice-versa. Again, it all depends on your business and your personality.

The main point is to make sure that you are out there networking, whether its person, online or both. Networking is all about effective communication and creating the opportunities to get you and your product in front of others. Keep these facts in mind, and you will certainly see your networking success increase.

Mompreneurs Launch The DIY Dish

February 18th, 2010

DIY lovers, there is a new site in town that is destined for internet greatness…The DIY Dish (a new venture from the mompreneurs who brought you the highly successful YouCanMakeThis.com). Sisters Kim and Kris serve up creativity and fun with fabulous new web shows, projects and more. Get in on {The DIY Dish} and find your “creativity is served” on a silver platter! :) ~ XOXO Daria




Mompreneur Tip ~ Build-A-Buzz

November 16th, 2009

buildabuzzlogo_final Mompreneur’s may not always have the finances available to hire their own PR company, but never fear there’s a great resource for FREE PR advice from 20 yr. PR vetran Marina Echavarria.

Marina provides outstanding tips and information via her daily Build-A-Buzz newsletter, and website for all companies looking to pump up their PR efforts. PR no longer needs to be a budget buster, with Build-A-Buzz you can get your daily dose of expertise right to your email address. We LOVE this!! – Daria

Sign up for the FREE Build-A-Buzz newsletter>

Visit the Build-A-Buzz Website>>

An Interview With Designer Angie Eisman

November 10th, 2009

How did you become ThatFunkyBoutique?

In 2003, I started creating children’s clothing and needed a name. During an online chat with friends, several were suggested and I immediately was drawn to That Funky Boutique. Seemed catchy and I do like to have a playfulness and uniqueness in my creations. I’m no longer doing children’s items but it still seems to fit ok for my etsy shop.

Can you share your background in design?

From a young age I knew I wanted to be an artist. I can’t say enough about the professors I was able to learn from while getting a BFA with emphasis in Illustration and design. After school, I worked for an advertising company for several years where was able to design and illustrate national catalogs and then went off on my own as a freelance artist and designer. I’ve been freelancing ever since and consider it my main focus. Though my textile designs do take over during some seasons! Recent illustration clients include Chatti Patti, Knuckleheads Clothing, Portabello Pixie and others. My That Funky Boutique line fits in nicely between projects as I can never sit still.

Where do you find your inspiration for your creations? What part of
the process is your favorite?

Inspiration for my textile creations comes from all over the place. From my children, from nature, from the materials on hand. Those are the biggest jumping off points.
The first part in the process is my favorite. From early sketches to completing the sample.

il_430xN.101324164How did you come up with your new HOT scarf design for fall? What are
the features of it that will make women want them this season?

My scarves came about on a whim. I hadn’t sewn in quite a long time due to a cross country move that demanded my time and energy. But I dusted off my machine to do some personal sewing for fun. My first scarf was originally going to be a throw blanket out of some wool and cashmere scraps. I did one long length to start the blanket. There happened to be a mirror close by where I was working and I caught a glimpse of myself with the piece. I threw it around my neck and viola. A unique scarf. I had a feeling it would sell and sell it did! Along with more than 100 more in the first month of selling. I never set out to sew and sell again but here I am enjoying it!

What has been the response since having your scarves featured last
week on The Today Show?

I was humbly honored to have my scarf requested for The Today Show segment. I’m hopeful that the segment brought in lots of viewers for all Etsy artisans! My sales are the same—selling about as fast as I can create them!

What are your future goals and projects?

I’m currently in the middle of illustrating sewing patterns for Sandi of Portabello Pixie. They are close to being finalized so keep an eye out at your local quilt stores. Sandi will have many new childrens’ and womens’ designs available in the next few months. As for my That Funky Boutique creations, the scarves have been so well received but I’m just a one woman show. My future goals are to find ways to increase production so I can take on more wholesale and retail sales next year.

Where can our readers find out more about you and your products?


Clear the Clutter! Writing your Website Front Page, so it Makes Sense!

June 19th, 2008

Momprenuer Article Article By: Lisa Otto

If you’re a mom with a small business, chances are you don’t keep a writer on staff. If you’re not a writer yourself, it can be difficult to come up with Website content that sounds good, and is beneficial to your business. When writer’s block strikes, many people jump to the old stand-by of throwing anything on the page and hoping it sounds good. You’ve all seen it…the small business website that sounds haphazard doesn’t make much sense and gives you no real clue as to what is being sold or offered. Let’s hope this isn’t you! But, if this does sound familiar, and you’re not sure how to create your own Website content, a simple formula can make all the difference!

No matter if you are a boutique owner, clothing designer or sell pet products, how the front page of your Website is written can affect sales and the success of your business. This is why experts put so much emphasis on quality content that is well written, descriptive and clear as to what you are offering. Not only is a clearly written Website good for search engine ranking, it’s also vitally important to making your customers feel compelled to, and comfortable enough, to buy from you.

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