DIY lovers, there is a new site in town that is destined for internet greatness…The DIY Dish (a new venture from the mompreneurs who brought you the highly successful YouCanMakeThis.com). Sisters Kim and Kris serve up creativity and fun with fabulous new web shows, projects and more. Get in on {The DIY Dish} and find your “creativity is served” on a silver platter! 
~ XOXO Daria
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YOU CAN WIN WITH THE DIY DISH >>
Mompreneur’s may not always have the finances available to hire their own PR company, but never fear there’s a great resource for FREE PR advice from 20 yr. PR vetran Marina Echavarria.
Marina provides outstanding tips and information via her daily Build-A-Buzz newsletter, and website for all companies looking to pump up their PR efforts. PR no longer needs to be a budget buster, with Build-A-Buzz you can get your daily dose of expertise right to your email address. We LOVE this!! – Daria
How did you become ThatFunkyBoutique?
In 2003, I started creating children’s clothing and needed a name. During an online chat with friends, several were suggested and I immediately was drawn to That Funky Boutique. Seemed catchy and I do like to have a playfulness and uniqueness in my creations. I’m no longer doing children’s items but it still seems to fit ok for my etsy shop.
Can you share your background in design?
From a young age I knew I wanted to be an artist. I can’t say enough about the professors I was able to learn from while getting a BFA with emphasis in Illustration and design. After school, I worked for an advertising company for several years where was able to design and illustrate national catalogs and then went off on my own as a freelance artist and designer. I’ve been freelancing ever since and consider it my main focus. Though my textile designs do take over during some seasons! Recent illustration clients include Chatti Patti, Knuckleheads Clothing, Portabello Pixie and others. My That Funky Boutique line fits in nicely between projects as I can never sit still.
Where do you find your inspiration for your creations? What part of
the process is your favorite?
Inspiration for my textile creations comes from all over the place. From my children, from nature, from the materials on hand. Those are the biggest jumping off points.
The first part in the process is my favorite. From early sketches to completing the sample.
How did you come up with your new HOT scarf design for fall? What are
the features of it that will make women want them this season?
My scarves came about on a whim. I hadn’t sewn in quite a long time due to a cross country move that demanded my time and energy. But I dusted off my machine to do some personal sewing for fun. My first scarf was originally going to be a throw blanket out of some wool and cashmere scraps. I did one long length to start the blanket. There happened to be a mirror close by where I was working and I caught a glimpse of myself with the piece. I threw it around my neck and viola. A unique scarf. I had a feeling it would sell and sell it did! Along with more than 100 more in the first month of selling. I never set out to sew and sell again but here I am enjoying it!
What has been the response since having your scarves featured last
week on The Today Show?
I was humbly honored to have my scarf requested for The Today Show segment. I’m hopeful that the segment brought in lots of viewers for all Etsy artisans! My sales are the same—selling about as fast as I can create them!
What are your future goals and projects?
I’m currently in the middle of illustrating sewing patterns for Sandi of Portabello Pixie. They are close to being finalized so keep an eye out at your local quilt stores. Sandi will have many new childrens’ and womens’ designs available in the next few months. As for my That Funky Boutique creations, the scarves have been so well received but I’m just a one woman show. My future goals are to find ways to increase production so I can take on more wholesale and retail sales next year.
Where can our readers find out more about you and your products?
www.thatfunkyboutique.etsy.com
www.thatfunkyboutique.blogspot.com
Article By: Lisa Otto
If you’re a mom with a small business, chances are you don’t keep a writer on staff. If you’re not a writer yourself, it can be difficult to come up with Website content that sounds good, and is beneficial to your business. When writer’s block strikes, many people jump to the old stand-by of throwing anything on the page and hoping it sounds good. You’ve all seen it…the small business website that sounds haphazard doesn’t make much sense and gives you no real clue as to what is being sold or offered. Let’s hope this isn’t you! But, if this does sound familiar, and you’re not sure how to create your own Website content, a simple formula can make all the difference!
No matter if you are a boutique owner, clothing designer or sell pet products, how the front page of your Website is written can affect sales and the success of your business. This is why experts put so much emphasis on quality content that is well written, descriptive and clear as to what you are offering. Not only is a clearly written Website good for search engine ranking, it’s also vitally important to making your customers feel compelled to, and comfortable enough, to buy from you.
Read the rest of this entry »
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