After reviewing MixMyGranola almost a year ago, I’ve been a big fan of the whole customized food thing. The granola I created for that review was super tasty and all mine (in more ways than one when you hide it in the back of the pantry). I was super excited when I heard about [me] & goji, a company offering customized organic cereal and granola. I’m as big a fan of cereal as I am of personalized granola!
[me] & goji’s story is one of “dorm-crapeteria breakfasts,” Northwestern grads, Craigslist, a Swedish intern and muesli:
[we decided] to address the need … discovered in college. Our solution results in America’s favorite breakfast food, cereal, revamped with the nutritional focus of muesli and the flexibility of customization. Our solution is [me] & goji. We love this concept because it can benefit so many different people: both serious and unserious athletes, on-the-go moms, blueberry-haters and soy nut-lovers, Saturday morning cartoon connoisseurs and those with special dietary needs.
[me] & goji offers customers a yummy selection of pre-made cereals like San Marino Sunrise (artisanal cereal, golden granola, corn flakes and dried fruits: banana, apple, strawberry, pecans and pumpkin) and i <3 my <3 (artisanal cereal, oat bran, flax, chia, soy nuts, walnuts and dried cranberry and strawberry). They also have Strawberry Monster and Apple Monster for kids plus a couple granola mixes. (Anyone for Plum Island Pirate Booty?)
And these are just the pre-made mixes. Don’t forget you can create your own cereal using organic ingredients like goji oats, raw 5-grain muesli, quinoa flakes, cacao nibs, shredded wheat, dried fruits (goji berries, raspberry, banana, blueberry, currant to name a few), and nuts and seeds (pumpkin, flax, almonds, macademia, etc.). I swear that not even half of all the goodies you’ll find on the site!
[me] & goji sent me the popular Adam’s Apple mix, which includes their “flaxed & flaked” cereal base and cinnamon plus dried apple, cranberry, goji, golden raisin and pumpkin. Now, I’m not a huge fan of “fruity” cereals unless it’s Trix, so it was a bit too sweet and chewy for my taste, but I adored the cereal base (even if it did get soggy a bit too quickly) and even enjoyed the apple and pumpkin.
My husband didn’t get a chance to try it but I know he’ll be a big fan—he loves dried fruit. I think for me it will better serve as a dry snack than a cereal, but it was tasty enough to have me already planning a future order. (Mine will have more almonds and granola and less of that healthy fruity stuff.)
A typical [me] & goji capsule is about 15 servings versus your traditional 8-serving cereal box. Your base cereal starts at $4.99 and each additional ingredient is $.99. You can make a decent, organic—and in some cases gluten-free— batch of cereal for under $8. A box of organic cereal at the store will run you a good $5 or so, and that’s for half the servings and a totally lame, non-customized ingredients list. Oh, and those off-the-shelf brands probably aren’t donating 5% of profits to charities and using earth-friendly vegetable inks for their printing needs. (You can view a full list of [me] & goji’s efforts to make a difference here. And before I forget, you can view the good-lookin’ guys behind the company here.)
Need a great gift idea for graduation? Whether you’re there to see the hat toss in person or sending a gift from afar, a capsule of custom cereal shows you care more so than a $20 in what is probably a non-recycled greeting card.
All I can say is, go [me] & goji or go home.—Emily
* Promotion! [me] & goji is offering Daily Dish readers 10% off their order! Simply enter code GOJIGRAD when checking out!































