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Fresh Produce: Beach life meets everyday life

July 27th, 2011

I don’t know about you, but I’m all for beach life meeting everyday life, especially when you live in a landlocked state like Utah. That’s why I love the look of Fresh Produce clothing and was super excited when they approached me about a review on Boutique Cafe’s Daily Dish.


First a bit about Fresh Produce:
It’s a long way from Long Beach, California to Boulder, Colorado… or is it? Fresh Produce first sprouted in 1984 in Long Beach, selling silk-screened t-shirts in bright graphics and custom jewelry at the ‘84 Summer Olympics in Los Angeles in the parking lot across the street from the coliseum. The concept then is the same as now – to bring the emotions, the colors, the sensations, the leisure of beach life to everyday life through fashion.

Known and loved by women ages 6 months to 60-plus for lush colors, year-round sensibility, simply inspired design and coastal comfort, Fresh Produce continues to delight customers around the globe.

The company sent me the Rio Crescent Moon Tunic in haystack and the Swing Capri in white. First I laundered the clothing according to the instructions to see how well they washed and wore. Check on that one! I will say I didn’t love ironing the tunic. (The pants didn’t need any ironing.) The sleeves made it a little tricky and even after a few attempts, I couldn’t get them looking right.

Apparently I didn’t sport the tunic quite right. I tied it rather than letting it the ties hang loose and I have to admit, I like the more casual look better. Here’s a photo from the site:

FreshProduce_crescent tunic

And here’s my take on it:




The Swing Capri was super soft and super comfortable. It could be due to the 92% Rayon, 8% Lycra fabric or the nice, wide leg. Or both. Whatever it is, it works and makes for the most comfortable pair of pants you could own. The Rio Crescent Moon Tunic is also comfortable but not as “cool” as I thought it would be. Though it’s 100% cotton and on the thinner side, I still got a little toasty in it, but it would make for a great transitional shirt for summer to fall or spring to summer. And it is flowy and airy, though I think I prefer the more bright, “beachy” colors better like seaglass and sunrise.

Some of my other faves from the site:

Impromptu Dress

Girl’s Koi Pond Jersey Knit Dress

Coastal Wrap Cardigan

Cute, right? The only thing not super cute is the price, but I’m not one who usually buys loungewear-style clothing. Looking at other women’s apparel similar to Fresh Produce found at stores like Nordstrom, the pricing is right on par with other collections. That being said, I’m pretty sure Fresh Produce is a lot more fun and a heck of a lot more comfortable (and travel friendly)!—Emily

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