I love the concept of upcycling: “the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.” (Thanks, Wikipedia.) To upcycle while creating a line of chic, stylish apparel and gear? Something more to love; hence my adoration of LooptWorks.
A little background (and a titch more about upcycling):
Looptworks is a ground-breaking business that repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. ... Clothes that are discarded not only contribute solid waste in landfills, but also are part of a system that uses energy and creates carbon emissions in transit to distant lands. Cast-off clothing is replacing traditional locally made textiles, creating significant cultural and economic ramifications. ... Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out. ...
And inside out never looked so good! I mean, check out the women’s Tranquilla vest and Fleur-escent graphic tee and the men’s Lepas flannel shirt. So cool! Plus they have some pretty nifty laptop sleeves among their upcycled gear.
LooptWorks sent me the Ningxia cowl neck top to review for you all, and let me tell you, it was such a sacrifice to wear this delicious, super soft, super comfortable upcycled tee. And by sacrifice I mean no sacrifice whatsoever. This shirt, which comes straight from Thailand, could be worn with yoga pants, a pair of comfy sweats, or skinny jeans and funky boots like I chose to do.
Later on I switched out my rain boots for a pair of black pointy-toed boots for a date night and it looked fabulous! Though I wish the bottom of the top fit a bit more snugly around my hips, I could live in this shirt. Who knew upcycling could be so freakin’ awesome?
Though a slightly higher price than I’d normally pay for a long-sleeve tee, now that I’ve worn LooptWorks’ Ningxia cowl neck top, I’m pretty much convinced it would be worth the investment.
If you want to learn something more about excess, watch the story of excess on the LooptWorks site. It’s pretty cool and does a great job personalizing the company.
If LooptWorks doesn’t convince you to try upcycling, nothing will.—Emily
- PROMOTION! LooptWorks is offering Daily Dish readers 15% off all items on their site with the code boutiquecafe15. This offer is good through December 31, 2010. I think you need to add a little upcycling with your Black Friday shopping, don’t you?