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Premium denim without the premium price

March 16th, 2009

Alias Premium DenimIf you’re new here then let me bring you up to speed: I have an addiction to jeans. I also have addictions to shoes and t-shirts, but jeans is probably top on the list. Oh, yes. Chocolate is in the mix too but that level of addiction changes related to stress and hormones. Anyway, it should come as no surprise that I jump at any chance to review a new denim label on the Daily Dish.

What makes today’s review super cool is I actually won these jeans after commenting on another site’s giveaway. I never win anything, so winning a pair of jeans was a dream come true! (I have simple dreams: world peace, an end to hunger and a great fitting pair of jeans..for free.) Now, that’s super cool for me but what makes it super cool for you? The “Sweet Dee” jeans I won from Alias Premium Denim ended up fitting like a high-priced pair of designer jeans yet the price is far from designer. In fact it is even less than your favorite pair of jeans from GAP! At only $40 I knew I had to share my Sweet Dee jeans with our Daily Dish readers. Okay, maybe not literally but figuratively for sure!

Here is the short and sweet of Alias Premium Denim (i.e. the story behind the Sweet Dee jeans):

We were tired of paying hundreds of dollars for premium denim. We loved the fit and style but didn’t love what it was doing to our bank account. We tried less expensive jeans, but just couldn’t find the right style and price combination. Since we couldn’t find it, we decided to create it! 18 months of design and development later and Alias Premium Denim was born, for all the other girls out there that want to look HOT without burning a hole in their jean pocket.

Alias Premium DenimThat’s me, that’s me! I want to look hot without breaking the bank! I received my Sweet Dee jeans, immediately ran into my room to try them on (I do that with pretty much every pair of jeans…self-control goes out the door with denim), and loved what I saw in the mirror—front and back! The pockets are super cute (a big plus for me) and the fabric and fit were great. They had a longer length, which is totally what my short-torso-long-leg frame needs, and the cut was super flattering. The only issue I had was a slight gap in the back of the waistband, but this is a common occurrence for me and my tailor knows me well. A size 28, which is what I received, fits a 4 to 6, so it’s not surprise there was a little “give” in the waistband. But I loved these jeans enough to spend a few extra dollars to take the waist in just a titch. When I spend upwards of $80+ dollars for a pair of jeans, I’d rather not tack on any extra tailoring fees. But with Alias Premium Denim and that $40 price tag, I can totally afford it!

Right now Alias Premium Denim only has one style, the Sweet Dee, (dark wash, low rise, bootcut). Fortunately the bootcut is a universally flattering fit and never goes out of style. They will be introducing their second style soon and you can enter to win a free pair as soon as they arrive by completing a super short (I’m talking like 4 questions) survey. If they’re anything like the Sweet Dee they’ll be fabulous!

Premium designer denim does NOT mean you’ll have to take out a second mortgage. Yes, you generally get what you pay for when it comes to jeans, but in the case of Alias Premium Denim, you get more than what you pay for. It’s important to support small business—and your jean addiction, and Alias Premium Denim makes it easy to do so in today’s economy.—Emily

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