The online influence of Digital Moms are in hot demand these days. In the second part of The Today Show’s series on Digital Moms, Ann Curry interviews Teri Walter Razorfish, and Wendy Piersall Founder and CEO of Sparkplugging.com. They also feature Melissa Garcia – Consumer Queen who saves money – snags coupons – promotes bargains – and educates other women how to do the same on her popular website.
“Moms want to hear from other moms. They don’t want to hear from a Corporate company. They want to hear from someone just like them.” – Melissa Garcia
The key to product success is knowing your audience, and with approx. 30,000,000 women online it’s essential to reach out to them through someone they trust. I’m sure many of us remember the backlash behind the Motrin ads on baby wearing. Moms spoke up online, and Motrin pulled the ad realizing that they had offended many of their target audience.
Moms are not only influencing other moms with their product reviews, but they are also influencing corporate America. Advertisers are now reaching out to these mom bloggers and site owners, providing free products for a recommendation on their sites. Wendy Piersall, gives her advice to moms who may be interested in providing a voice online, but also stresses the amount of work and time it takes before things payoff – it can take years. “It’s really rewarding” – she says.
For most, the opportunity to reach out online and connect with others is the biggest benefit of being a mom in the digital age. Social networks provide a chance for camaraderie and friendship.
We’d love to hear your thoughts on Digital Moms and Social Networking. How does this affect what you buy? Do you utilize social networks for friendship and support?