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Taking a Comprehensive View of Networking

March 21st, 2011

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Networking has changed tremendously in recent years. That is, of course, a great thing for all mompreneurs and work at home moms. Thanks to that little thing called the Internet, it has never been so easy to network and, in the process, promote yourself and your ideas. The digital revolution and the Internet Era have both certainly changed the networking landscape considerably, and they have done so in a remarkably short space of time. In this article, we will take a brief look at different ways you can network.

Don’t Forget the Basics

With all the attention that social networking gets these days, it would be easy to forget all about the good old-fashioned “face-to-face” form of networking. But no doubt this way of networking is still alive and well. Given face-to-face networking can be a little bit more complicated for mompreneurs, but it is not impossible. Networking is about taking full advantage of opportunities when they arise. Now this doesn’t mean that you need to become hyper-aggressive when you have a networking opportunity physically in front of you, but it does mean that you need to be prepared.

In general, entrepreneurs should always be ready to recruit a little new business. Work at home moms and mompreneurs may just need to be a little more mentally aware and present when those face-to-face networking opportunities do occur. Part of making those opportunities occur, of course, means placing yourself in such situations in the first place, so get out there!

Go Digital, But Be Selective

There are lots of ways that you can network online, but part of the trick of successful online networking is not spreading yourself too thin. With this factor in mind, it is important that you don’t try and maintain a “full” presence on every single networking site that is available. Remember your time is precious and, as a result, you will need to selectively pick and choose the online networking options that you think best fit you, your business, your style and your endeavors. You may find, for example, that for your given business, LinkedIn is far better than Facebook or vice-versa. Again, it all depends on your business and your personality.

The main point is to make sure that you are out there networking, whether its person, online or both. Networking is all about effective communication and creating the opportunities to get you and your product in front of others. Keep these facts in mind, and you will certainly see your networking success increase.

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