Livin’ the tatooed lifestyle
July 21st, 2009
When it comes to toddlers and tattoos you usually think of small squares of paper adorned with cheesy characters combined with a sopping wet sponge (and rubbing alcohol two days later). You rarely think super cool tattoos because, well, those are permanent and for a much more mature age group. While you’ll find a few infant and toddler tees with the common “MOM” tattoo theme, only one company takes the colors, artistry and awe that accompanies an awesome tattoo and turns it into super cool clothing for kids.
Ruthless & Toothless (R&T for sure) has quite possibly the most unique, artistic children’s clothing I’ve ever seen. It’s the kind of tee, dress or tank that makes you stop and ask where you too can find a snapsuit like that. How did R&T come to be? Here’s the “why” behind the designs:
People just need to look at us to know we have a particular look, one we feel strongly about. But when people see our kids, it’s hard for that look to come through. We’ve searched and searched and searched, and haven’t found much for our kids that reflect and define who we are as parents. ... We’ve put in a lot of work to make R&T a true outlet of our artistic expression, and a place where we can extend our tattooed lifestyle to our children. And you can be sure of this- the designs of Ruthless & Toothless are originals. Straight from our sketch pads to your kid’s room.
R&T sent George what I call their popsicle tee (designed by Darren Brass) and Livi their koi fish dress (designed by Darren Brass & James Hamilton). I was all over that koi dress when it arrived, pulling it out for everyone to see. The first thing out of my oldest daughter’s mouth? “That is so cool! Do they have one in my size?” And the first thing out of my son’s mouth when he saw his new tee? “That’s a cool tee! Can I wear it now?”
No, he couldn’t wear it “now” because it was bedtime but you better believe he had it on the next day…and then two days after that…and then a few days after that. (Hey, we had to take a break so Mom could wash it!) His “popsicle shirt” is still his favorite tee by far—the kind of tee you have to wash immediately so he can wear it again within the next 48 hours. And while I love that tee, the fun and edgy style of the koi dress is my favorite. It is still a little big for Livi to wear so we don’t have any photos of her in it, but here’s a great one of George in his R&T tee:
Can you tell how much he loves that shirt? R&T also has some pretty cool phone and laptop covers. I’m waiting for them to come out with a theme for the Blackberry Pearl (hint, hint). You know, sometimes it’s time to spice things up a bit when it comes to your child’s wardrobe. Ruthless & Toothless lets your child live the tattooed lifestyle, if only temporarily. There’s always time (like years) to discuss more permanent options…—Emily
July 21st, 2009 at 7:40 am
Absolutely love the coi designs on the t-shirts. Have just found your site and am having a blast! We lost our fabulous store “sew heavenly” where I did a lot of work and designing but am so interested in creating more and see a new venue here. I’ve also found your wonderful section on women who have overcome challenges and are heroes to us today. I’ve only written about a couple of heroes of the past on my website so I am truly interested in what you have done. I am running a contest that your readers may want—a giveaway for an account with ClickNRead which is a phonics program that is an affiliate of mine. Dyslexia runs in my family and with a son with reading issues I want to support any program that helps children and moms dealing with reading issues. Here is the link… ClickN KIDS