JOIA makes sure nursing is a “joyful” experience
November 18th, 2008
Nursing covers are all the rage, and why shouldn’t they be? They allow moms to nurse in public without the worry of “over exposure” and with a little style. You might think nursing covers are pretty much all the same, and you’d be right…until you discovered the Mommy Cover by JOIA.
JOIA’s Mommy Cover will have you wondering how you survived nursing this long without one. Sure, it has a neckline designed so you can watch baby while nursing, but this one is flexible so you can roll it up much easier than other brands. The soft, silky neck strap is not only softer on the skin but also adds a chic touch to this already chic—and fully reversible—cover. The adjustable buckles are fashionable and functional, and the cover is made from machine-washable and dryable 100% cotton fabrics. But what really leaves the “other” covers at the bottom of the diaper bag (i.e. totem pole) is the Mommy Cover’s patented retractable reel system.
On one side of the Mommy Cover you’ll find a retractable reel sewn tightly into the fabric. The reel holds a thin cord with a Velcro tab on the end. You simply pull the cord behind you with one hand, grab it with the other and insert the Velcro tab into the other side of the cover. You now have a nursing cover that withstand even the wiggliest, busiest baby (and curious older sister).
Because I am no longer nursing I passed along the Mommy Cover to my good friend Kelli. Here’s her take on it:
Aside from the satin strap looking cute, I wasn’t sure it would stay in place…but, it does! The Mommy Cover made it so much easier to nurse in public—I wasn’t worried about my baby pulling the blanket down for full exposure. I do feel like the setup screams ‘I’m breast feeding right this minute!’ But I love that I get to peek at my baby; she has fresh air to breathe and no blanket covering her face.
Nursing should be a joyful experience whether you’re doing it at home or at the mall. The less you have to stress about flashing a stranger or overheating your baby, the better. JOIA’s Mommy Cover takes the work and worry out of nursing so you can enjoy (there’s that word joy again!) this special time with your baby.—Emily
* Promotion! JOIA is offering Daily Dish readers 30% off their orders! Simply enter code “boutiquemom” at checkout. Offer expires November 30th. This is a FABULOUS deal—I guarantee you’ll be less than “joyful” if you let it pass you by!
