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wet n wild–beauty has its benefits

October 14th, 2008

And now you can reap those benefits with wet n wild’s new cosmetics line, Beauty Benefits. This new line of skin healthy, dermatologist-tested makeup offers its wearers more than just a pretty face.

Beauty BenefitsThe benefits of Beauty Benefits include a lotus marine mineral complex, which offers powerful anti-aging properties with antioxidants two times stronger than green tea. This complex brightens the complexion, increases hydration by 25% and gives powerful age prevention. Beauty Benefits makeup also includes golden seaweed, which protects DNA against UV-induced damage, marine fennel, which improves skin’s radiance and restores its hydrolipidic barrier, and minerals, which provide smooth, flawless coverage and contain natural, mineral sunscreens. All those benefits are contained in sleek, black packaging.

Beauty BenefitsI’ve been testing a few items from the Beauty Benefits line: Beauty Brilliance Illuminating Powder and Bronzing Powder, Sheer Luster Lip Gloss and Beyond Nourishing Mascara. I am definitely hooked on the lip gloss for its shimmery, beautiful non-sticky color and its surprising staying power, and I love how the illuminating powder highlights my cheeks (I have yet to try it on my eyes and decollete) while the bronzing powder makes it look like I returned from Kauai yesterday rather than a month ago (has it really been that long?). I’m not a big fan of the mascara as it just didn’t thicken and volumize like I would’ve liked. Plus it started to flake by the end of the day.

With holiday parties around the corner it will be easy to put your best face forward with wet n wild’s Beauty Benefits. Plus you’ll get powerful, skin healthy benefits without a powerful, budget-breaking price—great news for the holidays!—Emily

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