Got a smart a**?

December 6th, 2007

Smart AssIf not, you really ought to think about getting one or two–or maybe even a week’s worth. No, I’m not talking about those teenagers who love to talk back. I’m talking about the beautiful line of lingerie from Smart Ass, a company started by two girlfriends and a thong.

Smart Ass“If you’re gonna flash your thong, why not flash it with style?” This is the a-ha moment that started it all. Wanting to “capitalize on a very small piece of untapped real estate–the back T-Bar of the thong,” the women behind Smart Ass designed a line of thongs that are not only lovingly made and extremely comfortable but include a sassy saying like “control freak,” “high maintenance,” and “kiss my…” After just a couple years their thongs are already sold in over 200 stores across North America. And because a girl can’t live with just thongs, the women behind Smart Ass have launched two new lingerie lines “designed to bring a smile to women’s lingerie drawers, one fantastic ass at a time.”

Smart AssI can vouch for that! I received their EuroTrash cami and gal short in the sexy (okay, everything from Smart Ass is sexy) pink hearts pattern. I loved the lightweight, super soft European-inspired mesh fabric and how ultra feminine it looks and feels. This was by far my husband’s favorite review to date! I can’t help but feel “ooh-la-la sexy” when wearing this sweet little combo. I’m so impressed with the product I’m anxious to try out something from their SmoothOperator collection, a line which claims to have “more stretch than a company limo and more breathability than urban air” and “makes lines disappear faster than a plastic surgeon.” Hear, hear!

If their collections aren’t sassy enough for you, then get this. Each Smart Ass “bottom” includes the “World’s First Inspirational Gusset.” Every time you drop your drawers you’re self-esteem will get a boost with sayings like “you’re hot,” “sex pot,” and “va va voom.” We all need to be reminded of how hot we women truly are, so thank you, Smart Ass, for reminding us on a daily basis! Give yourself a truly fabulous and “smart” gift this holiday season and indulge in some Smart Ass lingerie. Your husband will never complain about this smart a**! –Emily

* Promotion! Smart Ass is offering Daily Dish readers 10% off! Enter code “dishygal” at checkout; offer expires January 31, 2008. Order by December 14th for delivery by Christmas (the17th for Express delivery). Go ahead and cover that a** in some serious sass!

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