Ever wanted to write a press release for your company but didn’t know where to start? Looking to pitch your idea but don’t have any “real news”? Or do you aspire to win an industry award but haven’t the slightest clue how to begin? Whether you’re new to the art of public relations or an old pro, PR Cafe’s Definitive Guide to PR is a must-have resource for any business owner.

Sure, I’ve written press releases before but I was at a loss as to how I could best utilize the power of PR to grow our company. I don’t have much faith in (or a budget for) advertising, so what other options exist? Let me tell you, after browsing PR Cafe’s Definitive Guide to PR a whole new world has opened before my eyes. The Guide includes all three of PR Cafe’s guides: Fresh PR Press Release Pack, Fresh PR Strategy Pack, and Fresh PR Awards, Product Reviews, and Speaking Pack. And when they say “pack” them mean pack! We’re talking 72 pages of detailed, informative, easy-to-read and easy-to-implement ideas to turn your business into a million-dollar-plus business all by harnessing the power of PR.

When I said I had only browsed the Guide, don’t think it meant that’s all I’m planning to do. You can’t just browse this baby. I’ve only made it partway through the first section (Press Release Pack) because literally everything I’ve read is something I can implement into my own business. If the rest of the Guide is as quality as this first section it’s going to take me a while to get through it all as I’ll be reading every single word! I can’t wait to get to the section on creating the killer pitch for those hard-to-pitch editors!

I love the highlighted tips in each section. For someone like me who doesn’t always retain what I read, those tips are a great way to recap. And don’t let the “high tech” part of the title dissuade you from purchasing the Guide. I found every tip and trick I’ve read so far totally works for a non-high-tech company like ours. Do yourself a favor and invest in PR Cafe’s Definitive Guide to PR. You’re sure to get a better ROI than you did with that last ad. –Emily

* Promotion! PR Cafe is offering Daily Dish readers a truly awesome deal. Daily Dish readers can purchase the Definitive Guide to PR for only $139–you’ll save almost $100! Enter code DDR1107 at checkout. Hurry and get yours today; offer ends December 31, 2007.

tags , business, Editor, Guide, Momprenuer, PR Cafe, Press Release, Promotion, women in business

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